NYCSTYLE DELI

South Orange, N.J. • 12 South Orange Ave •Open 6 AM–2 AM

Breakfast at six.
Shawarma at two.

A Brooklyn deli on the Ave by the Hugran brothers. Twenty hours a day, the same counter feeds the morning rush and the two a.m. crowd. Drag the day and see what is hot right now.

12:00 PMMidday
Now servingThe chopped cheeseGriddled beef and onions, melted cheese, on a hero. The sandwich Brooklyn argues about.
6 AMNoon6 PM2 AM

Drag across the day →

Call to order · (862) 377-2380See the menu

Open 6 AM to 2 AM, every day

Most of South Orange is dark by nine.
We are just getting good.

Twenty hours a day, the same griddle runs for the morning rush and the late crowd off the train. Seton Hall, third shift, night owls. If you are hungry, the door is open.

6:00 AMThe openerCoffee, a bacon egg and cheese, the paper. The Ave wakes up at our counter.
12:00 PMMidday rushChopped cheese, heros, platters. Lunch the way Brooklyn does it.
7:00 PMAfter workPhilly cheese steaks and shawarma off the spit. Dinner that does not rush you.
2:00 AMLast callMost of the Ave went dark hours ago. Our kitchen is still on.

Off the flat-top

The griddle never really cools down.

Chopped cheese at noon, a Philly at midnight, eggs at six. One flat-top, running almost around the clock, the same way it ran in Brooklyn.

The Brothers

Three brothers, one homage to Brooklyn.

Omar, Amar and Alaa Hugran grew up working their father and uncle’s delis in Brooklyn. South Orange is their love letter to those countertops, the part deli, part bodega they spent their childhood in.

“Cooking and serving food to happy customers became my passion.”Omar Hugran

They ran the idea first as Deli World in Irvington. “Deli World was our trial,” Omar says. It worked, so they brought the real thing to the Ave. Since the doors opened on May 31, the brothers say they have been overwhelmed by how the South Orange and Maplewood neighborhood showed up for them.

20hours a day, every day
2kitchens, one counter
’25opened on the Ave
Inside NYC Style Deli, a clean and spacious bodega aisle with the menu boards above the counter

Inside the shop — aisles, a wraparound board, room to sit. A real New York bodega on South Orange Ave.

Find Us

On the corner, always open.

Address12 South Orange Ave
South Orange Village, NJ 07079
Call to order(862) 377-2380
Hours
  • Monday6:00 AM – 2:00 AM
  • Tuesday6:00 AM – 2:00 AM
  • Wednesday6:00 AM – 2:00 AM
  • Thursday6:00 AM – 2:00 AM
  • Friday6:00 AM – 2:00 AM
  • Saturday6:00 AM – 3:00 AM
  • Sunday6:00 AM – 2:00 AM
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